Contents

Day 1: Trends in International Business and Strategic Management

Global Business Environment

• Understanding global market dynamics
• Impact of globalization on businesses
• Key international trade policies
• Emerging markets and growth opportunities

Strategic Planning and Competitive Advantage

• Fundamentals of strategic planning
• Tools for competitive analysis (SWOT, PESTEL)
• Developing sustainable competitive advantages
• Case studies of successful strategic initiatives

Risk Management in International Business

• Identifying and assessing global risks
• Mitigation strategies for political and economic risks
• Managing currency and credit risks
• Real-world examples of risk management

Innovation and Entrepreneurship in the Global Market

• Role of innovation in global competitiveness
• Strategies for fostering a culture of innovation
• Entrepreneurship in different cultural contexts
• Case studies of global entrepreneurial success

Day 2: Leadership Management and Digital Media

Leadership Styles and Theories

• Overview of major leadership theories
• Analysis of different leadership styles
• Adaptive leadership in diverse environments
• Leadership self-assessment tools

Digital Transformation and Management

• Understanding digital transformation
• Key digital technologies impacting businesses
• Strategies for successful digital integration
• Case studies on digital transformation

Social Media and Digital Marketing

• Role of social media in modern marketing
• Effective digital marketing strategies
• Measuring social media ROI
• Real-life examples of successful digital campaigns

Leadership in the Digital Age

• Challenges of leading digital teams
• Developing digital leadership skills
• Managing remote and hybrid teams
• Case studies on digital leadership

Day 3: Application and Cases in Strategic Management

Strategic Decision Making

• Frameworks for effective decision making
• Tools for strategic analysis
• Role of data in strategic decisions
• Interactive decision-making exercises

Case Study: Global Expansion Strategies

• Analysing a company’s global expansion plan
• Identifying market entry strategies
• Assessing the outcomes and challenges
• Group discussion and analysis

Implementing Change Management

• Change management models
• Strategies for successful change implementation
• Overcoming resistance to change
• Practical exercises on change management

Corporate Social Responsibility (CSR) and Sustainability

• Importance of CSR in global business
• Sustainable business practices
• Case studies of CSR initiatives
• Group project on CSR strategy

Day 4: Application and Cases in Digital Media and Leadership Management

Digital Media Strategy Development

• Components of a digital media strategy
• Aligning digital media with business goals
• Case study analysis
• Strategy development workshop

Crisis Management in the Digital Era

• Identifying digital crises
• Developing crisis management plans
• Case studies of digital crisis management
• Group exercises on crisis simulation

Leadership Development Programs

• Designing leadership development programs
• Evaluating leadership potential
• Best practices in leadership training
• Interactive workshop on leadership program design

Future Trends in Digital Media and Leadership

• Emerging trends in digital media
• The future of leadership in a digital world
• Preparing for future business challenges
• Group discussion and final reflections

Who Should Attend

This program is ideal for mid-to-senior level managers, executives, and business leaders who are looking to enhance their strategic management and leadership skills in the context of an increasingly digital and globalized business environment. It is particularly beneficial for:

• Business professionals seeking to understand and leverage global market trends
• Executives responsible for strategic planning and decision-making
• Leaders looking to enhance their digital media and technology management skills
• Entrepreneurs aiming to expand their businesses internationally
• Managers tasked with driving digital transformation within their organizations
• Professionals in marketing, operations, and human resources looking to broaden their strategic and leadership competencies

Benefits of Attending

Attending the Executive Mini-MBA in Digital Media and Management will provide participants with:

• Enhanced Strategic Thinking: Gain a deep understanding of global business dynamics and strategic planning techniques to drive organizational success.
• Leadership Skills: Develop advanced leadership skills tailored to managing diverse and digital teams effectively.
• Digital Media Expertise: Learn the latest digital media strategies and how to integrate them into business practices for improved outcomes.
• Practical Application: Apply theoretical knowledge through case studies and practical exercises, ensuring readiness to implement strategies in real-world scenarios.
• Networking Opportunities: Connect with a diverse group of professionals, expanding your professional network and exchanging valuable insights.
• Comprehensive Learning: Benefit from a balanced mix of seminars and hands-on sessions, ensuring a well-rounded learning experience.
• Future-Proof Skills: Stay ahead of emerging trends in international business, digital media, and leadership, preparing for future challenges and opportunities.

By the end of the program, participants will be equipped with the knowledge, skills, and confidence to lead their organizations effectively in a rapidly evolving global and digital landscape.

Registration

Online Registration is now Available! Choose the dates and locations that most suit you from the table below and click Register.