Contents

Module: Management Decision-Making - Navigating Health Challenges

In this module, participants will gain insight into various analytical tools that can aid them in making well-informed business decisions within the intricate healthcare landscape. They will explore the specific challenges faced by executives in the health sector and stay up-to-date with the latest developments and trends in health services and industries. Additionally, the module will delve into strategic health management and practical health management strategies in action.

Module: Health Marketing Management

This module equips MDs and HMs with valuable marketing management tools. Attendees will learn both internal and external marketing techniques to offer competitive services to both business customers and consumers. Comprehensive lessons on customer relationship development and service enhancement techniques will be provided. Key topics covered include market management, services development, market segmenting management, market positioning management, and the application of winning marketing strategies for long-term success.

Module: Health People Management

Concentrating on the crucial aspect of "Management of people," this module underscores its significance for organizational success. Managing people, being the most complex of all organizational resources, poses unique challenges. Participants will engage in discussions and analysis of both theoretical and practical issues of people management within the contemporary competitive economic environment. The module will also focus on human resource strategies.

Module: Financial Management and Health Economics

In this module, MDs and HMs will explore various health financial management methods. They will gain a fundamental understanding of financial issues in the health sector, including managing the financial aspects of healthcare and organizing health care. Additionally, topics like financing and current issues in health economics will be central to the learning experience.

Module: Leading International Health Business and Management

This module adopts an international perspective on healthcare as a burgeoning business sector and delves into the associated management and leadership issues in key healthcare systems of developed countries and related health-related industries. Participants will explore international healthcare system aspects, such as consumerization, public participation, and technology management. The module offers comparative perspectives on public health issues in both developed and developing countries, addressing key challenges, healthcare systems, and the functioning of international health organizations, among other essential topics.

Who Should Attend

The Executive Mini-MBA for Medical Doctors and Health Managers is specifically designed for two main target groups:

• Medical Doctors (MDs): This program is tailored to cater to the needs of medical doctors who seek to expand their expertise beyond clinical practice and transition into leadership roles within the healthcare industry. It is ideal for MDs who aspire to become effective managers, decision-makers, and leaders within their healthcare organizations.
• Health Managers (HMs): Health managers, including professionals with various backgrounds in healthcare administration, healthcare management, or related fields, will greatly benefit from this program. It is designed to enhance their managerial and business skills, equipping them to make strategic decisions and excel in their roles within the healthcare sector.

Overall, the program is best suited for medical professionals and health managers who are motivated to advance their careers, take on leadership positions, and gain a comprehensive understanding of health management and business techniques necessary for success in the healthcare industry.

Benefits of Attending

Attending the Executive Mini-MBA for Medical Doctors and Health Managers offers a multitude of benefits that can significantly enhance the career prospects and professional capabilities of participants. Some of the key benefits include:

• Enhanced Leadership Skills: The program provides valuable insights into leadership principles and strategies, empowering participants to become effective leaders in the healthcare industry.
• Business Acumen: Attendees will gain a solid understanding of business concepts, financial management, marketing strategies, and decision-making tools, enabling them to approach healthcare management with a business-oriented mindset.
• Strategic Decision-Making: Through the use of analytical tools and case studies, participants will learn how to make informed and strategic decisions in complex healthcare environments, which can positively impact their organizations.
• Career Advancement: Completing the Executive Mini-MBA can open doors to higher-level positions and career advancement opportunities within the healthcare industry.
• Expanded Networking Opportunities: Participants will have the chance to connect with other medical professionals and health managers, creating a strong network that can lead to collaborations and professional opportunities in the future.
• Keeping Abreast of Industry Developments: The program ensures that participants stay updated on the latest trends, developments, and challenges in the healthcare sector, allowing them to adapt and excel in an ever-evolving industry.
• Improved Healthcare Management Skills: Attendees will acquire essential health management skills, such as people management, financial management, and health economics, which are crucial for effectively running healthcare organizations.
• International Perspectives: The module on Leading International Health Business and Management provides participants with a global outlook on healthcare systems and industries, fostering a broader understanding of healthcare on an international scale.
• Competitive Edge: By obtaining an Executive Mini-MBA, participants gain a competitive advantage in the job market, as employers highly value professionals with both medical expertise and business management skills.
• Contributing to Healthcare Quality: Equipped with advanced management knowledge, attendees can positively influence the healthcare industry's overall quality and contribute to the betterment of patient care and services.

In conclusion, attending this program can be a transformative experience for medical doctors and health managers, equipping them with the necessary tools and knowledge to excel as leaders and decision-makers in the healthcare sector.

Registration

Online Registration is now Available! Choose the dates and locations that most suit you from the table below and click Register.